Today, international investors are no longer making their strategic location decisions around the world solely on the basis of access to natural resources and the availability of low-cost labor. They determine their choices now based on the existence of research potential and highly qualified skills, high-level territorial training network, quality of communication infrastructure and world-class logistics, access platforms digital networks, etc. They are therefore moving towards international investment destinations where they can establish a real strategic dialogue with local authorities and territories. Kenitra is ideally situated from this point of view via its geographical position in relation to the global development flows and major investments in equipment that the State realizes there. CLIK’s mission is to be a regional platform for welcoming foreign investors in order to:
- Develop a real “brand content” for Kenitra and its territory of influence vis-à-vis international investors;
- Coordinating the international action of the territorial actors, with as a priority objective the implementation of the investments which generate effects of training on the local companies.
- Accompany investors by being an international interface to Kenitra.
CLIK accompanies Moroccan companies at the same time in their development strategies for export. Awareness-raising actions are organized to encourage and guide companies with strong export potential to conquer new foreign markets. CLIK also proposes to introduce the companies to the devices and the modalities of the international trade and offers a support within the framework of the various mechanisms of support to the export, piloted by state institutions such as Maroc Export, the AMDI (Moroccan Agency for Investment Development) and the CNCE (National Council for Foreign Trade) public aid for export.